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Young people's interest in saving Hajj is increasing.
REPUBLIKA.CO.ID, JAKARTA — Interest in saving Hajj among young people continues to increase amid long queues for departures. Ministry of Religious Affairs data shows about 5 million would-be pilgrims are currently on waiting lists with queues ranging from 20 to 47 years, depending on the region. The conditions prompted the awareness of the public, especially the younger generation, to prepare Hajj savings early.
The change in prayer planning pattern was reflected in the profile of Hajj Bank Mega Sharia (BMS) savings customers. Based on 2025 data, the Generation Z group (17—25 years old) recorded a growth in the number of worshippers of 29.4 percent on an annual basis (yoy) or more than 1.2 thousand worshipers. Meanwhile, the millennial group (26-41 years old) grew higher, by 41 percent to more than 6.4 thousand worshipers.
Overall, the share of Hajj savings holdings is increasingly dominated by young customers, ranging from children, Generation Z, to millennials. These conditions indicate a shift in the financial behavior of a younger generation that is increasingly aware of the importance of long-term worship planning.
Marketing, Loyalty & Financial Inclusion Division Head of Mega Syariah Bank, Roostian Primananda, said the increase in the number of young customers is in line with the company's GenHajj (Generation Hajj): Easy Hajj for All Generations campaign.
“Gen Z's who are very familiar with technology need services that are digital, fast, and accessible. While Gen Y or millennials consider the future more in their financial decisions. We continue to innovate to meet the aspirations of each generation through practical Hajj savings solutions directly from smartphones,” Roostian said in a statement received by Republika on Wednesday (14/1/2026).
The growth of interest in saving Hajj also boosted Mega Sharia Bank's overall savings performance. Until the end of 2025, the volume of savings grew by 8.05 percent (yoy) from Rp 299 billion in December 2024 to more than Rp 323 billion as of December 31, 2025. The
improvement in performance was also reflected by the expansion of the customer base. The number of recorded accounts grew 4.8 percent to more than 360,000 accounts by 2025, along with community-based approach strategies and corporate segments in the education, healthcare, and other strategic sectors.
